So What Do We Actually Teach?

We teach the three components you need to successfully get more customers online.

Ads that get clicks.
Campaigns that show them to the right people.
Websites that convert those clicks into customers.

How To Make Ads That Get Clicks

Work directly with our team to write ads for your existing offers

Copy

How to write copy that gets people clicking faster
A simple principle to force you to write good ads
Formats you can use when you're feeling uninspired
How to write hooks that stop people from scrolling

Content

Workflows to make it easier to create content
Writing scripts without overthinking it
Brandon's secret video sales letter format
How to ethically steal from your competitors
Testimonial scripts so your customers can sell for you
Platform best practices

How To Build Campaigns That Show Them To The Right People

Build campaigns for your business with targeting insights from our Head of Strategy

Planning & Targeting

Picking Social Ads or Search Ads or Both
Keyword Research to get in front of your ready-to-buy buyers
Identifying the intent of different audiences and what to serve them
Budgeting so you know how much to spend
Stalking your customers on Facebook & Instagram until they buy
Popping up first above your competitors on Google

Building & Maintaining

Facebook & Instagram Ads (Meta)
- How to know how much money an ad is making you
- How to track iPhone users post iOS 14
- How to structure your campaign for long term success
- How to get customers - Not just visitors
Google Ads
- Getting customers, not just clicks
- Pushing your competitors out of the top search results
- Structuring your campaigns for long term success
- Looking at all the numbers and knowing what they mean for your business

How To Build Websites That Get Conversions

Get direct feedback on your website and how to get it converting more clicks into customers

Tracking

How to make those ads that seemingly stalk you around the Internet
How to use Google Analytics to make decisions based on numbers and not just your feelings
How to define your most important customer actions that make you money, and not just vanity metrics

Lower Resistance

Our suggested tools and web builders for each individual person in the room
Squeezing more out of your customers with nurture sequences
Web page layouts that build trust and get people to buy or opt in
Writing product and landing page copy that conveys value
Simple principles to make the desired action the obvious action for the customer
How to get other customers to sell the product for you
Simple principles to get higher quality leads - Not just tyre kickers

Who is this For?

Away

Relying on word of mouth

Agency retainer fees and minimum ad spend requirements

Not know if their advertising efforts are working

Feeling overwhelmed in what they need to do to grow their business online

Business owners - Service or Ecommerce

Doing less than $20k a month, or limited to a small service area (eg. gyms or chiropractors)

Not ready or not suitable for expensive done-for-you agency retainers and minimum ad spend requirements

Towards

Growing their business independently

Making ads that their customers click

Knowing what is and isn't working in the advertising efforts

Having a website that converts more visitors into customers

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